Influencing

“In Western music, a minor chord, in comparison, ‘sounds darker than a major chord.’” Source: Gabriel Weinberg's Mental Models I Find Repeatedly Useful

“A term used in music primarily to designated a passage that brings a piece to an end.” (related: CTA.) People psychologically expect codas, and so they can be used for influence. Source: Gabriel Weinberg's Mental Models I Find Repeatedly Useful

“Eliminating consumer choices can greatly reduce anxiety for shoppers.” (related: Hick’s Law, “increasing the number of choices will increase the decision time logarithmically.”) Source: Gabriel Weinberg's Mental Models I Find Repeatedly Useful

Reciprocity (“People tend to return a favor.”), Commitment (“If people commit…they are more likely to honor that commitment.”), Social Proof (“People will do things they see other people are doing.”), Authority (“People will tend to obey authority figures.”), Liking (“People are easily

“With the same information being used as a base, the ‘frame’ surrounding the issue can change the reader’s perception without having to alter the actual facts.” (related: anchoring) Source: Gabriel Weinberg's Mental Models I Find Repeatedly Useful