"Status quo bias is an emotional bias; a preference for the current state of affairs. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss. Status quo

"Tribalism is the state of being organized in or an advocate for a tribe or tribes. In terms of conformity, tribalism may also refer in popular cultural terms to a way of thinking or behaving in which people are loyal

"Operant conditioning (also called "instrumental conditioning") is a learning process through which the strength of a behavior is modified by reward or punishment. It is also a procedure that is used to bring about such learning." - Wikipedia Source: James

"The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated

"The illusion of control is the tendency for people to overestimate their ability to control events; for example, it occurs when someone feels a sense of control over outcomes that they demonstrably do not influence. The effect was named by

"Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in Psychological Review. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories

"For instance, when I have agreed to wait for six days for online discounts to start, I don’t mind waiting for one more day. Well, if I can wait for six, goes the rationale, waiting for seven shouldn’t be a

"Even when it acts against our best interest our tendency is to be consistent with our prior commitments, ideas, thoughts, words, and actions. As a byproduct of confirmation bias, we rarely seek disconfirming evidence of what we believe. This, after

"Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the "anchor") when making decisions. During decision making, anchoring occurs when individuals use an initial piece

"Classical conditioning (also known as Pavlovian or respondent conditioning) refers to learning procedure in which a biologically potent stimulus (e.g. food) is paired with a previously neutral stimulus (e.g. a bell). It also refers to the learning process that results