“Describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or “bell curve”. The model indicates that the first group of people to use a new product is called ‘innovators’, followed by ‘early adopters’. Next come the early majority and late majority, and the last group to eventually adopt a product are called ‘laggards’.” (related: S-curve, Crossing the Chasm, Installation Period vs Deployment Period)
Source:
Gabriel Weinberg’s Mental Models I Find Repeatedly Useful
